How to make awesome headlines

How to Make Awesome Headlines.
Famous Ad by John Caples

The first lesson is about creating awesome headlines. When I thought of headlines, I associate it with the news on TV and in newspapers.

So Blog Post Titles, Email Subjects and Article and Poster titles are headlines too.

"Creating the right and attractive headline (words) is the most important thing to guerrilla marketing (guerrilla = inexpensive)" (Hilario 2013).  It is true. If you are a blogger or a small business blogging about your product, you really want to create post headlines that can attract your target customers.

A classic example of a great headline done by a famous copywriter, John Caples.

I think this ads works because there is intrigue. You are curious about the story. There is also an element of surprise.

I see this quite a number of times in American Idol auditions where in the judges starts to laugh because of first impressions. He or she don't look like a star, buy when the contestant started to sing and behold - an awesome voice just pop out and grab you. That is the moment of total surprise that is so entertaining and inspiring to watch.

Using this example, I come up with this headline on working as a virtual assistant.

"My friends laughed when I said I work "sa bahay" (at home), but when I started getting paid in dollars! --"

Jay Abraham, one of the most successful marketing consultant in America said that "the headline is an ad within an ad”.

Here is a 100 Greatest Headlines Ever Written by Jay Abraham. The trick here is to study the pattern and apply it on your subject matter.

Headlines are the first thing people see. And from the headlines, they decide whether to read more to what your message is.