How To Make Your Ideas Stick

How to make ideas stick
Photo found in flickrcc.net

To make an idea stick, we should be able to package it so that it can be easily understood, it can transcend time and it can convey other to act on it towards your preferred end results.

Chip Heath suggest six traits you need to make your ideas 'duct tape sticky'. These are:

S >>> Simple

U >>> Unexpected

C >>> Concrete

C >>> Credible

E >>> Emotional

S >>> Story, in the form of a ...

Chip suggest to look for core essence of your idea - that high concept pitch that makes your idea stand out. 

He also suggest that to make your ideas surprising is break a pattern. Understand the pattern in your industry and find a way to break the pattern.

Watch his talk about his book "Made to Stick".

Chip Heath - Made to Stick from BrightSightGroup on Vimeo.

Niche Selection: How To Find Keywords To Establish Your Niche Online

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Niche Selection: How to Find Keywords
Image: 'Key to success'. Photo found on flickrcc.net

Here are some of the ways to find those important words on the Internet we call keywords. You know now your niche but the problem is finding the right words to that your business will be known for. What words can you build your brand with? Here are some ways you can find awesome keywords for your business.

l. Make use of Google Adword Keyword tool.

This tool gives you idea what people are looking for in Google. Look at the global and local monthly searches. Also, look at competition to know how many advertisers are competing on that keyword. 

2. Submit your Keywords to Google Trends (http://www.google.com/trends/)
This can provide you with an overview on what kind of audience you will get. Also, look at keyword interest over time. You want something that is constant or increases over time. You may want to see also if your keywords is seasonal and which time of the month has its peak.

3. Use the chain method to dig up more Keywords

To go through a bunch of keywords without too much work, use your initial keywords as the topic and generate more keywords from there. Use long tail or three word phrase. 

4. Backwards Niche Selection
Look at existing niche sites that are being sold on the market. Get their SEO and keyword data and see if there are opportunities there.

Go to flippa.com which is a marketplace for buying and selling websites. Search for potential Websites on sale. Look for websites making websites making $500/month and with over one thousand visitors a month. These websites are making money and are ranking on Google.

Take note of the keywords in the domain name and in the title. 

If available, look at the verified Google Analytics on the attachment section. Analyze it. In particular, look at the traffic site graph info which shows the traffic on a day by day basis.

Look at the traffic sources. It is good sign if most traffic comes from search engines. Also, look at the keywords the site is ranking for. Input these keywords to Google Adword Keyword Tool to find more keywords.

Google: digital point forum. Look for WTS (want to sell) and WTB (want to buy). Again, look at websites and their keywords.

5. Look at Inside the cover of Amazon
Amazon is a rich source of information if you are looking for topics to write about in your niche.

Search for books about your topic or niche. Look inside and read the table of contents. Look for keywords there to as input to your Google Adword Keyword Tool search.

6. Search in Forums
Google: forum <topic> and look for the top ones. On the forum, look at the topics as possible keywords for your Google Adword Keyword tool search.

Some forums have plugin that allow users to see what keywords people are using at search to land on the forum page. Look for the "visitors found this page by Searching for " search word.

7. Spy on your competition.
On your niche, search for high ranking websites and see what other keywords they are targeting on their websites. Some websites are optimized for a certain keywords. Some have backlinks and anchor text that are targeting other secondary keywords which you can use as your primary keywords.

When you found a high ranking website on your niche, right click on th page and them click on view page source. Use Find "keywords". 

8. Drop domain names

Drop domain names are domain names that people have registered before but have now abandoned.

Go to justdropped.com. You can register for free. Do a domain search using your niche keywords.

You can also subscribe on their newsletter and receive a list of recently dropped domain names through Email.

You can also go to snapnames.com