How To Make Your Ideas Stick

How to make ideas stick
Photo found in flickrcc.net

To make an idea stick, we should be able to package it so that it can be easily understood, it can transcend time and it can convey other to act on it towards your preferred end results.

Chip Heath suggest six traits you need to make your ideas 'duct tape sticky'. These are:

S >>> Simple

U >>> Unexpected

C >>> Concrete

C >>> Credible

E >>> Emotional

S >>> Story, in the form of a ...

Chip suggest to look for core essence of your idea - that high concept pitch that makes your idea stand out. 

He also suggest that to make your ideas surprising is break a pattern. Understand the pattern in your industry and find a way to break the pattern.

Watch his talk about his book "Made to Stick".

Chip Heath - Made to Stick from BrightSightGroup on Vimeo.